In the 22 years since Levy's inaugural article, the literature has grown at an impressive rate. Myths have come of age in consumer research. STEPHEN BROWN PIERRE McDONAGH CLIFFORD J. Titanic: Consuming the Myths and Meanings of an Ambiguous Brand This content downloaded from 192.236.36.29 on Wed, 07:38:11 AM All use subject to JSTOR Terms and Conditions
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